Lately google did something to their ranking algorithm, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, tie out cables, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, take a look at this blog, baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, in actuality my site is ranking high for some nice search phrases. As we can see, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, something like Wide Load Banner, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create quality content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, for example Grade 80 Chains, nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, it’s a big loss if you don’t use this tool.